Bar codes shape the world underpinning business processes from marketing to logistics. The bar code, invented in 1949 by Norman Woodland, sprang from a overheard conversation in a Philadelphia store in which the manager fondly imagined being able to identify each item in stock.
Introducing the chocolate bar was a revolutionary innovation, making it much more convenient for customers and easier to deliver into the hands of what was to become an enormous market.
Retailers had for years bar coded their offerings to identify and describe them, to monitor sales stock levels and logisitical progress and. to record stock levels and sales volumes. The information has proved invaluable to retailers allowing them to control the supply side of their business.
Originally developed to assist sculptors two great innovations drove the business; the recognition that it could be sold into different markets and that it could be exported.